CSR Training articles

CSR isn’t a One & Done

Success in today’s networked global environment with rapidly increasing stakeholder expectations and often in the fishbowl of social media requires ...
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Value Chains that Create Value: Your Purchase Makes a Difference

I try to ground my approach to consulting, teaching and writing in practical, hands-on reality.  Too much theory makes my ...
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CSR is Business: Manage it that way

Value optimization and efficiency is as important in #CSR and #SDG impact as any other area of your business.  Ignore ...
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CSR is Self-Interest – Don’t try to hide it

Your stakeholders aren’t stupid.  They know your social responsibility programs aren’t just about their interests.  Embracing the self-interest in your ...
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Sustainability Imperatives: Insights into Business 2030

Business 2030 success requires a new suite of #CSR, #sustainability and strategy skills and tools that are tightly connected to ...
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CSR Metrics: Measure and manage the meaningful

Value to you and your stakeholders *internal and external* must be the foundation of metrics and management systems.  Don’t even ...
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What are the SDGs and why are they important to your business

Business success today requires alignment of business, social and environmental interests.  Sustainable Development Goals (SDGs) are a globally accepted framework ...
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3 Stakeholder Engagement mistakes to avoid

Stakeholder engagement is never a slam-dunk. It takes strategy, work, commitment, focus and resources. There are no shortcuts! Decades of ...
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CSR budgets must create value

Business decisions, including CSR and sustainability budgets, should be based on business value. Of course, you should integrate and align ...
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Top 5 common mistakes in stakeholder engagement

#StakeholderEngagement is key to the success of projects, companies and careers. Get it right and you are much closer to ...
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What is CSR? And why is it important to future business growth?

Stop arguing CSR language. Who cares if CSR is this? Or that? Or something else. CSR is about value; creating, ...
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CSR Communications: Use Storytelling to Inform and Engage

CSR communications should be interesting, engaging and use stories to illustrate impact, results, challenges and more. Support with facts, sure, ...
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Get past zero-sum win-lose and embrace aligned value and impact

Sustainability performance is one of the fastest growing issues facing businesses and organizations today. Too often this is setting up ...
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CSR Communications: Keep it Simple, Stupid

If you have ever heard of the KISS acronym, you know it stands for “keep it simple, stupid” — or, ...
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CSR Communications: Give Credit Where Credit Is Due

Have you ever read about a successful Corporate Social Responsibility (CSR) project through a company’s communications and thought to yourself, ...
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[Masterclass in Jamaica] CSR Economics and Impact Measurement

Developing a strategic approach to CSR creates a sustainable competitive advantage wherever you do business. Sticking with zero-sum, philanthropic approaches ...
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CSR Communications: Sometimes silence speaks the best

Know when! When to communicate, and when to stay quiet. CSR communications can have great impact. Know how to make ...
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Don’t spend a CSR Penny: (until you do this)

You’ve done your homework and decided that it’s time for your company to start integrating Corporate Social Responsibility into your ...
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