CSR Training articles

The Path to Profit Shifted: Insights into Business 2030

The Path to Profit Shifted: Insights into Business 2030

The Path to Profit has Shifted. Today it passes through #CSR, the #SDGs and environmental stewardship. It is not a ...
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Sustainability Reporting: JUST DO IT

Sustainability Reporting: JUST DO IT

Producing a Sustainability Report isn’t a box you check and move on. Investors, customers, regulators, governments & stakeholders of all ...
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CSR 101-Don't be Dumb! Measure, Manage and Report

CSR 101-Don’t be Dumb! Measure, Manage and Report

Measure | Manage | Report: Management fundamentals that are nearly universally accepted and applied by successful businesses and organizations worldwide. Except ...
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CSR Communications 101: You won’t win a fight against the truth

CSR Communications 101: You won’t win a fight against the truth

#Truth is King in #CSR communications. When attacked, becoming defensive usually loses. Look deep and hard for their truth.  Be ...
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CSR Communications: Be Humble, Don't Brag

CSR Communications: Be Humble, Don’t Brag

#CSR Communications: It’s not all about you - not if you want to engage and be effective. Your company isn’t ...
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CSR Communications: Be Interesting or Be Quiet

CSR Communications: Be Interesting or Be Quiet

#CSR, #Sustainability and #SDG communications are useless unless they are interesting.   So, tell stories and be engaging, or save your ...
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Why is more important than How or What

Why is more important than How or What

#Why is more important than #How, or #What.  This applies in #CSR.  In #SDG engagement. Literally in pretty much everything, ...
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CSR isn’t Lipstick on a Pig!

CSR isn’t Lipstick on a Pig!

#CSR is more than corporate concealer or make-up you stick on a business with ugly practices.  But that’s exactly the ...
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CSR is not the Repair Centre for Capitalism

CSR is not the Repair Centre for Capitalism

#CSR is not the repair centre for Capitalism. CSR is about integrating social value, environmental stewardship and community impact into ...
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CSR isn’t a One & Done

CSR isn’t a One & Done

Success in today’s networked global environment with rapidly increasing stakeholder expectations and often in the fishbowl of social media requires ...
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Value Chains that Create Value: Your Purchase Makes a Difference

Value Chains that Create Value: Your Purchase Makes a Difference

I try to ground my approach to consulting, teaching and writing in practical, hands-on reality.  Too much theory makes my ...
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CSR is Business: Manage it that way

CSR is Business: Manage it that way

Value optimization and efficiency is as important in #CSR and #SDG impact as any other area of your business.  Ignore ...
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CSR is Self-Interest - Don’t try to hide it

CSR is Self-Interest – Don’t try to hide it

Your stakeholders aren’t stupid.  They know your social responsibility programs aren’t just about their interests.  Embracing the self-interest in your ...
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Sustainability Imperatives:  Insights into Business 2030

Sustainability Imperatives: Insights into Business 2030

Business 2030 success requires a new suite of #CSR, #sustainability and strategy skills and tools that are tightly connected to ...
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CSR Metrics: Measure and manage the meaningful

CSR Metrics: Measure and manage the meaningful

Value to you and your stakeholders *internal and external* must be the foundation of metrics and management systems.  Don’t even ...
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What are the SDGs and why are they important to your business

What are the SDGs and why are they important to your business

Business success today requires alignment of business, social and environmental interests.  Sustainable Development Goals (SDGs) are a globally accepted framework ...
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3 Stakeholder Engagement mistakes to avoid

3 Stakeholder Engagement mistakes to avoid

Stakeholder engagement is never a slam-dunk. It takes strategy, work, commitment, focus and resources. There are no shortcuts! Decades of ...
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CSR budgets must create value

CSR budgets must create value

Business decisions, including CSR and sustainability budgets, should be based on business value. Of course, you should integrate and align ...
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