How to turn sustainability spending into a value-creating investment

Too often sustainability is seen as a cost and not an opportunity to create value and competitive advantage. Leaders only focus on the social impact and environmental stewardship that will result from their efforts. They overlook the potential value and competitive advantage that sustainability can produce for their brand and organization.

Then when budgets get tight, as they inevitably do, sustainability ‘costs’ are the first to go, and that value disappears. Or, perhaps the value was never achieved because the spending was seen as a cost, rather than an investment.

But in fact, sustainability is an investment that can produce handsome corporate returns in terms of competitive advantage, brand, employee recruiting & retention, team-building, strategic partnerships, even new products and markets. A healthy dose of ‘what’s in it for me?’ in the planning stages can help a business find ground-breaking ways of delivering sustainability value at the same time as they create shareholder value.

CSR Training Institute is a global leader in finding that intersection of shareholder and societal/environmental value. We can help you turn sustainability spending into a value producing investment, creating and capturing value for shareholders, society, and the planet simultaneously.

Contact Prof. Dunn at wayne@csrtraininginstitute.com to learn more.