Effective CSR aligns purpose and profit, balancing both to optimize the value created. If purpose and profit get out of balance in a company or project, risk increases and sustainability decreases.
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[Video] CSR: Purpose or Profit
Effective CSR aligns purpose and profit, balancing both to optimize the value created. If purpose and profit get out of balance in a company or project, risk increases and sustainability decreases.

Prof. Wayne Dunn
Wayne Dunn is an award-winning global sustainability expert with extensive teaching, writing, lecturing and advisory service experience. He is supported by an extensive faculty and advisory team.