Knowledge Centre

Snippets

Too long; didn’t read? Get the highlights of our curriculum in easily digested snippets – a CSR thought for the day!

Partnerships are about value

#Sustainability, #CSR #ESG, and #SDG engagement are natural areas for private, public, civil society partnerships.

Be humble don’t brag

#CSR Communications: It’s not all about you – not if you want to engage and be effective. Your company isn’t perfect, it didn’t accomplish great things all by itself, and it sure didn’t engage in a CSR program because of an altruistic motive. So don’t report it that way.

Be interesting or be quiet

blank

#CSR, #Sustainability and #SDG communications are useless unless they are interesting. So, tell stories and be engaging, or save your time and money and stay quiet.  Even #GRI Reports should be interesting!

Don’t Fight The Truth

blank

#Truth is King in #CSR communications. When attacked, becoming defensive usually loses. Look deep and hard for their truth.  Be thorough. Be humble.

blank

Prof. Wayne Dunn

Wayne Dunn is an award-winning global sustainability expert with extensive teaching, writing, lecturing and advisory service experience. He is supported by an extensive faculty and advisory team.