Business success today requires alignment of business, social and environmental interests. Sustainable Development Goals (SDGs) are a globally accepted framework you can use to help… continue reading »
Stakeholder engagement is never a slam-dunk. It takes strategy, work, commitment, focus and resources. There are no shortcuts! Decades of experience has taught that even… continue reading »
Business decisions, including CSR and sustainability budgets, should be based on business value. Of course, you should integrate and align social value and environmental value,… continue reading »
#StakeholderEngagement is key to the success of projects, companies and careers. Get it right and you are much closer to success. Mess it up, and… continue reading »
Stop arguing CSR language. Who cares if CSR is this? Or that? Or something else. CSR is about value; creating, preserving and aligning value. CSR… continue reading »
CSR communications should be interesting, engaging and use stories to illustrate impact, results, challenges and more. Support with facts, sure, but please don’t lead with… continue reading »
#ZeroSum thinking kills #sustainability innovation, #CSR value and #SDG impact. Value alignment and synergy is where you want to be. Be smart. Be strategic… continue reading »
KISS your CSR Communications #CSR Communications should be simple. Tell stories, communicate value and #SDG impact. If you have ever heard of the KISS acronym,… continue reading »
Have you ever read about a successful Corporate Social Responsibility (CSR) project through a company’s communications and thought to yourself, “wow — they sure were… continue reading »
Developing a strategic approach to CSR creates a sustainable competitive advantage wherever you do business. Sticking with zero-sum, philanthropic approaches loses value and reduces impact…. continue reading »
Know when! When to communicate, and when to stay quiet. CSR communications can have great impact. Know how to make it create value, not destroy… continue reading »
You’ve done your homework and decided that it’s time for your company to start integrating Corporate Social Responsibility into your business strategy. Congratulations! But, be… continue reading »
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