Insight & Analysis

CSR language

What is CSR? And why is it important to future business growth?

Smart CSR (corporate social responsibility) focuses on value and builds strategy, tactics, plans and programs from there.  The central theme is about aligning business value with social value and environmental stewardship; identifying synergies, alignments, tactics and more that will optimize value.

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CSR stories

CSR Communications: Use Storytelling to Inform and Engage

Storytelling is a tool that’s been used since the beginning of mankind to change hearts and minds. Storytelling is so important and works so well because it helps to connect human experiences to outcomes using an approach that is engaging, relatable, and memorable.

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CSR and SDG zero Sum

Get past zero-sum win-lose and embrace aligned value and impact

Sustainability performance is one of the fastest growing issues facing businesses and organizations today.  Too often this is setting up debilitating win/lose internal confrontations with negative impacts on people, organizations and sustainability.

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CSR Communications

CSR Communications: Keep it Simple, Stupid

No need to overcomplicate.  #CSR and #Sustainability communications should create value and awareness.  Simplicity is golden.

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CSR Communication partnerships

CSR Communications: Give Credit Where Credit Is Due

Have you ever read about a successful Corporate Social Responsibility (CSR) project through a company’s communications and thought to yourself, “wow — they sure were able to accomplish a lot all by themselves”? In a small percentage of scenarios, that very well may be the truth. But through my work with businesses around the world over the years, I’ve learned that it’s often different.

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Keep in touch with leading edge thinking on CSR

Royalton Negril Sunset Resort

[Masterclass in Jamaica] CSR Economics and Impact Measurement

From May 28th to June 1st join some of the top CSR thinkers and practitioners at the Royalton Negril, Resort and Spa in Jamaica for a 5 day professional development event designed for executives from business, NGOs, and government who are responsible for strategy, stakeholder and community engagement.

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CSR Communication strategy

CSR Communications: Sometimes silence speaks the best

When it comes to good business decisions, timing is everything. But did you know that also applies to communication around your Corporate Social Responsibility (CSR) and Sustainable Development Goal (SDG) initiatives?

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CSR money waste

Don’t spend a CSR Penny: (until you do this)

You’ve done your homework and decided that it’s time for your company to start integrating Corporate Social Responsibility into your business strategy.

But, be careful or you will simply waste time, money and resources.

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Engaging business with SDG

Time to Up the Game with SDG Communications

While the SDGs were developed with active input from business leaders and industry groups, the language and framing of them has largely defaulted to language and perspectives more common to governments, development organizations and international agencies such as the U.N.

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CSR skills

Nine CSR Skills- What you need and why

Beyond the basic skills you’ll need to succeed in just about any field these days, these are specific skills that I’ve found to be the most important to those who want to really be effective and make a difference.

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CSR budgets shouldn’t get a free ride

CSR budgets shouldn’t get a free ride

Throughout my career, I’ve had the opportunity to work with a number of companies to develop Corporate Social Responsibility (CSR) strategies that focus on creating value; value for the companies AND value for communities and society.

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CSR beyond charity

CSR is About More Than Donating to Charity

CSR is about strategy.  It is about creating value and impact.  And doing it efficiently.  Whether you are creating social value or business value, you want the most value and impact possible for any set of inputs – efficiency is important.

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