Insight & Analysis

What makes a CSR Strategy Strong?

7 January, 2016

CSR fuels 360 degree value creation

By Wayne Dunn

Wayne Dunn

Wayne Dunn is an award-winning global CSR expert with extensive teaching, writing, lecturing and Advisory Service experience. He is supported by an extensive faculty and advisory team.

I recently did a short interview on What makes a CSR Strategy strong and thought the transcript below might be interesting.   It has a few thoughts and comments along with links to other articles and posts that I have authored.

1. What makes a CSR strategy strong?

Alignment of interests.  Sharing of value created and responsibility for creating it. 
The real key to a successful strategy is that it drives a process that will consistently and systematically identify, nurture and develop those areas where shareholder and stakeholder interests can align.  It must also do it in a way that doesn’t put all the responsibility on the company.  If there is to be shared value there must be shared responsibility for it to be sustainable
For more on this see:

2. What do most companies consider business-wise and customer-wise when creating a CSR strategy?

I’m hesitant to comment on what most consider.  I’d rather comment on what I think they should consider.
Unfortunately, companies often take a paternalistic approach and execute CSR in a way that suggests it is about giving and transferring value from the company to other stakeholders rather than finding the spaces where collective self-interest can create aligned interests and giving shareholders and stakeholders direct and personal motivation
CSR = creating, capturing & sharing value in the space where business meets society. Here is a link to a blog post that expands on this a bit  
3. What are main challenges to creating a strong CSR strategy?

Tags: CSR Strategy Leadership

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